BLOOMING CLUB CO.
A flower subscription brand that aims to bring joy to their customers with carefully curated arrangements.
KEYWORDS: Wholesome, Elegant, Colorful
INDUSTRY: Florist
BRAND GOAL
A lively brand that was founded with a passion of bringing the joy of fresh blooms into peoples lives.
DESIGN NOTES
The logotype was created using a serif font and a handwritten calligraphic font to tie into the homestyle wholesome feeling of the brand. The logo includes an arrangement of flowers, signifying the brand’s purpose as a subscription based floral arrangement business. Using light, normally feminine colors commonly associated with flowers is balanced out with a natural green, associated with the stems and leaves of these flowers.