CHERRIES
A lingerie brand that focuses on helping women feel confident, powerful, and romantic through beautifully designed lingerie.
KEYWORDS: Sensual, Romantic, Whimsical, Confident
INDUSTRY: Apparel
BRAND GOAL
A romantically themed brand that focuses on empowering women through intricately designed lingerie.
DESIGN NOTES
With the calligraphic C hand-drawn in a way to resemble cherries, it is paired with a serif font to form a mix of simple elegance and vintage. With the branding only being three colors, the palette chosen compliments one another, with red resembling passion (and cherries), purple for subtle femininity, and beige to bring in some neutrality. The goal was for the brand to embrace minimalism and elegance.
