Rich & Creamy
Rich & Creamy is an ice cream shop located in California, hosting a variety of flavors inspired by the many cultures around the state, this brand is fun and playful to commemorate the bold and tasty flavors of ice cream they sell.
KEYWORDS: Bold, Retro, Playful
INDUSTRY: Ice Cream
BRAND GOAL
A colorful retro brand that matches the lively and bold flavors of their ice cream, inspiring joy and happiness within their customers.
DESIGN NOTES
The brands goal is to feel fun and colorful, making customers feel a sense of excitement when stepping into their lively shop and trying the unique flavors of ice cream. The brand adopts bold and bright pastel colors as well as a groovy, retro typeface for the logo. The ampersand within the logo resembles an ice cream cone, which is included in the brand’s ice cream icons. The pattern is a standard checkerboard pattern which is seen in various retro-style designs.
