THE GRAINGE
A trendy vegan restaurant in the city that encourages people to try plant-based food through relatable and fun advertisement.
KEYWORDS: Trendy, Modern, Fun
INDUSTRY: Food
BRAND GOAL
A vegan food business that aims to make the path to a plant-based diet more welcoming and fun through relatable and wholesome branding.
DESIGN NOTES
This brand’s main goal was to feel trendy and fun, inviting people into a plant-based and eco-friendly lifestyle. The combination of a bold, imperfect font along with hand-drawn blocky images of various vegetables ties into the feeling of being a locally owned, playful, and trendy food business. The colors are reminiscent of colorful vegetables and fruits, with a pop of white to make it stand out against every background.
