ERIN KUESTER
Erin Kuester is a dedicated career coach designed for educators seeking to navigate the exciting yet daunting journey of transitioning to new careers. The mission is to make the transition seamless and exciting, to spark joy and hope in individuals making a big change in their lives.
KEYWORDS: Bold, Lively, Playful
INDUSTRY: Creative Writing
BRAND GOAL
A lively and exciting creative writer and career coaching business for teachers. Aiming to feel inviting and ease the stress that comes with changing a career.
DESIGN NOTES
The brands goal is to feel fun and lively, making people feel excited when working with Erin. Straying away from the modern, corporate blue feeling and stepping into something bold and playful, sparking the imagination of customers who are looking to change their lives with a career change. Using fun, unconventional shapes and bold colors in the otherwise modern logo balances professionalism with playful design.
