Frayed Knot

  • Logo Suite

  • Color Palette

  • Font Pairings

  • Brand Assets/Pattern/Icons

  • Social Media Profile Image, Feed Covers, Highlight Covers

  • Brand Guidelines

  • One Round Revisions

$1000 USD

All payments made via online invoice. Please review How it Works before applying to purchase.

KEYWORDS: Cozy, Warm, Playful

INDUSTRY: Crochet, Sewing, Knitting

BRAND GOAL

A cozy and comforting brand for crocheters who create fun, whimsical, and colorful crafts, whether it’d be stuffed animals, blankets, clothes, or more.

DESIGN NOTES

The brands goal is to feel cozy and lively, adopting a warm and natural color palette as well as fun icons representing the brand’s identity. It doesn’t stick to just one specialization of crochet and instead covers a broad area, albeit leaning more towards a youthful and feminine design. Frayed Knot is a play on words meaning “Afraid not” or “ ‘Fraid not”.